Can One be too Modest?

Picking up here where I left off Monday. I heard a snippet on the radio not long ago about modesty. The two most surprising things were that the spot was not talking about modest of dress per say but of modest as a whole and it was on a secular station. In reading a little bit more I found this article at webMd which discusses modesty as declining in an age where the cultural norm is to be assertive and self-promoting. I am actually very disappointed in the article. It neither describes the dangers of immodesty nor does it really sell modesty. Worse it attributed lack of modesty to a lack of self-esteem and advises “moderation” in modesty.. which seems sort of like advising moderation in health. Moderation is a manifestation of the virtue of temperance. One could be self-effacing, but but that is not modest at all.